Brand Program
2020
Turquality Brand Support Program
For 16 years, the Turquality Brand Support Program has helped Turkish products build and promote their image abroad. Dental Group Hospitadent earned the right to join this initiative, taking an important step on its branding journey. Being the first dental healthcare group in a program that includes only five hospitals from the healthcare sector proves not only the quality image we project, but also the high standards we uphold.
About the Turquality Brand Support Program
For 16 years, the Turquality Brand Support Program has played a pioneering role in helping Turkish products and services build, strengthen, and promote their image on the international stage. Established under the supervision of the Turkish Ministry of Trade, Turquality is the world's first and only state-backed branding program designed to support companies in becoming globally recognized, competitive brands — carrying the value of "Made in Turkey" to international markets with prestige and credibility.
Acceptance into the Turquality program is highly selective, requiring institutions to demonstrate exceptional standards in quality, corporate infrastructure, financial performance, and long-term brand vision. Only companies that meet these rigorous criteria are granted the right to participate.
Hospitadent: A Pioneer in Dental Health Tourism Branding
Dental Group Hospitadent proudly earned the right to join this prestigious initiative, marking a significant milestone on our branding journey. What makes this accomplishment particularly remarkable is that Hospitadent became the first and only dental healthcare group to be included in a program that features just five hospitals from the entire healthcare sector. Being selected among such an exclusive group is a powerful testament to:
- The quality image Hospitadent projects both nationally and internationally
- The high clinical and service standards consistently upheld across all Hospitadent clinics
- Our proven track record in international patient care and health tourism excellence
- Our long-term commitment to representing Turkish dental healthcare on a global scale
Strengthening Turkey's Position in Global Dental Health Tourism
Being part of the Turquality Brand Support Program allows Hospitadent to further enhance its global brand presence, expand international patient trust, and continue leading the way in dental implants, smile design, and comprehensive oral health tourism services. As the only dental healthcare group within this elite program, Hospitadent continues to set new benchmarks for internationally accredited, world-class dental care.